I design products that feel effortless to use — and I've been doing it for over a decade, across mobile apps, enterprise dashboards, and yes, a shipped indie game on Steam.
My background sits at an unusual intersection: rigorous product design thinking (research, systems, strategy) combined with real hands-on technical depth (Unity, 3D, web dev). That combination means I don't just hand off specs — I understand what it takes to build what I design.
What I bring to a senior role:
I care deeply about craft. But I care just as much about outcomes: did the product get measurably better? Did users get what they needed faster?
Currently open to lead product design roles at companies building ambitious digital products.
Leading UX/UI design for mobile utility apps — from early-stage research through design system architecture and cross-functional delivery. Built TAP's enterprise design system from the ground up and established a design culture that scaled across a growing team.
Founded a solo indie studio and shipped Blackfield — a 3D atmospheric game — from concept to commercial release on Steam. Handled every aspect of production: world building, mechanics design, UI systems, 3D modeling, sound design, and marketing. A masterclass in end-to-end product ownership.
Redesigned fleet management software used by enterprise clients worldwide — transforming a complex, data-heavy product into an intuitive experience for field teams and operations managers. Drove a company-wide shift toward user-centered design: established processes, ran research, and built the design framework from scratch.
Ran an independent design practice working with enterprise clients and startups across mobile, web, and game platforms. Delivered end-to-end UX/UI for clients ranging from global tech companies (Google, Amdocs) to fast-growing startups (Gett). Game development — Unity, 3D design, game UX — made up roughly 20% of projects, laying the foundation for later indie work.
Owned the entire design ecosystem for a global child-focused monetization platform — app UI, brand identity, and regulatory compliance (COPPA). Worked at the intersection of engagement design and safety: making content genuinely fun for kids while maintaining 100% compliance with international children's privacy regulations.
English (fluent), Hebrew (fluent),
Russian (native), Ukrainian (conversational)
Fitness, cycling, music, video, gaming