Contact Information

Portfolio

personAbout

I design products that feel effortless to use — and I've been doing it for over a decade, across mobile apps, enterprise dashboards, and yes, a shipped indie game on Steam.

My background sits at an unusual intersection: rigorous product design thinking (research, systems, strategy) combined with real hands-on technical depth (Unity, 3D, web dev). That combination means I don't just hand off specs — I understand what it takes to build what I design.

What I bring to a senior role:

I care deeply about craft. But I care just as much about outcomes: did the product get measurably better? Did users get what they needed faster?

Currently open to lead product design roles at companies building ambitious digital products.

workCareer

Lead Product Designer

TAP Feb 2024 – Present · 2 yrs 1 mo

Leading UX/UI design for mobile utility apps — from early-stage research through design system architecture and cross-functional delivery. Built TAP's enterprise design system from the ground up and established a design culture that scaled across a growing team.

  • +25% user engagement · +18% retention through full UX redesign.
  • 40% faster design-to-dev handoff after shipping the design system.
  • 32% conversion improvement via structured A/B testing program.
  • Mentored 6 junior designers → 45% team productivity increase.
  • Design strategy aligned with exec goals → contributed to 28% revenue growth.

Indie Game Developer & Founder

Visionary Games Jan 2022 – Present · 4 yrs 2 mos

Founded a solo indie studio and shipped Blackfield — a 3D atmospheric game — from concept to commercial release on Steam. Handled every aspect of production: world building, mechanics design, UI systems, 3D modeling, sound design, and marketing. A masterclass in end-to-end product ownership.

Senior Product Designer

GreenRoad Jan 2019 – Dec 2023 · 5 yrs

Redesigned fleet management software used by enterprise clients worldwide — transforming a complex, data-heavy product into an intuitive experience for field teams and operations managers. Drove a company-wide shift toward user-centered design: established processes, ran research, and built the design framework from scratch.

  • Dashboard redesign → 30% less training time, 42% operational improvement.
  • Responsive design rollout → 65% mobile adoption, +28% field productivity.
  • 95% design spec accuracy, 50% fewer development rework cycles.
  • UX program → +38% customer satisfaction, −25% support tickets.

Freelance UX/UI Designer

OSADCHY Feb 2016 – Jan 2019 · 3 yrs

Ran an independent design practice working with enterprise clients and startups across mobile, web, and game platforms. Delivered end-to-end UX/UI for clients ranging from global tech companies (Google, Amdocs) to fast-growing startups (Gett). Game development — Unity, 3D design, game UX — made up roughly 20% of projects, laying the foundation for later indie work.

Product Designer

Kidoz Inc Feb 2014 – Jan 2016 · 2 yrs

Owned the entire design ecosystem for a global child-focused monetization platform — app UI, brand identity, and regulatory compliance (COPPA). Worked at the intersection of engagement design and safety: making content genuinely fun for kids while maintaining 100% compliance with international children's privacy regulations.

  • New design system → +45% engagement, +38% average session duration.
  • Gamification strategy → +58% daily active users, +34% parent satisfaction.
  • Brand refresh contributing to 43% market share increase.
  • Full COPPA & international children's privacy compliance across all products.

psychologyKey Skills

Product Design

  • User experience (UX) design
  • User interface (UI) design
  • Design systems and component libraries
  • User research and usability testing
  • Prototyping and wireframing
  • Design thinking and workshops

Game Development

  • 3D development with Unity / Unreal / Godot
  • 3D modeling and design
  • Game UX/UI design
  • Level and game mechanics design
  • Steam platform integration
  • Game asset creation

Technical Skills

  • Figma, Sketch, Adobe Creative Suite
  • Web development
  • C# programming (Unity)
  • 3D software (Blender, Maya)
  • Sound Engineering (Ableton)
  • Prototyping Tools (Framer, InVision)
  • Version Control (Git)

schoolEducation

Technical Engineering

ORT Yami - Ashdod

Game Development Program

IAC College - Tel Aviv

infoAdditional Information

Languages

English (fluent), Hebrew (fluent),
Russian (native), Ukrainian (conversational)

Interests

Fitness, cycling, music, video, gaming